GOOGLE ADS IMPROVING KEYWORD RECOMMENDATIONS

It will be much easier to select and add additional keywords to your ad groups and campaigns. Moreover, the improved recommendation system will only suggest keywords that ultimately drive more traffic beyond the existing keywords. 

The recent Google Ads feature is improving the relevancy and quality of keyword recommendations. This new recommendation system not only will list a bunch of relatable keywords but will suggest only those ones that drive more traffic to your ads than the existing ones. In addition, Google Ads’ keyword recommendations can now include broad match modifiers too. 

Here is what Google says about this:

“Recommendations and optimization score help you prioritize your most impactful opportunities to improve account performance. In fact, advertisers who increased their account-level optimization score by 10 points saw a 10% increase in conversions on average.”

New system and a new way to view Google Ads recommendations

The original card view remains, but Google Ads introduces a new way to see the recommendations. The table view format displays the recommendations and their expected impact. This helps you to choose the best keywords to your account, but this new format also offers quite a few improvements over the card view. 

• You can view and sort recommendations by largest optimization opportunity. This way you really easily can select the keywords that will get the most clicks. 
• It can show you how much your optimization score will change if you adopt a recommendation. This helps you to decide if it’s worth it for you or not. 
• See a breakdown of scoring and recommendations by campaign.
• Download the table view into Excel.

Never been so easy to apply the recommended keywords

Google Ads users can now apply recommendations in bulk across multiple campaigns and accounts. Users can bulk apply or dismiss recommendations at the manager account level.

These new features are now available in the Google Ads ‘Recommendations’ page.

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Source: Search Engine Journal