With the pervasive popularity of social media and the growing numbers of social influencers our habits are changing. Not just in shopping, but in every aspect of our life. While in the past, if we wanted to buy something, we might have asked a friend or someone in our circle of trust for advice, now we turn to Youtubers. On this social platform we can find everything we can ask for. It is an inspirational, educating or entertaining repository of videos, with more and more shopping related content in the past few years. For example in the US the number of video content like these has grown to more than 5X from 2016 until 2018.
With so many people watching shopping related stuff, it is not a surprise, that shopping is amongst the biggest trends this year. However the most popular videos in this topic are not just the unboxing ones, or hauls. Youtube influencers completely let go of their imagination and came up with some really crazy ideas. Here are three of them!
Letting the person in front of me decide
For most of us it’s a familiar feeling, that we can not decide simple things fast. Like “What do you want for dinner?” or “What movie do you want to watch?”. To overcome this feeling of not knowing what to do, some Youtubers created a challenge. Derek Gerard, Youtube creator decided that, for 24 hours he will buy whatever food the person in front of him buys. From fast food restaurant to the supermarket he followed this rule and left all the decision-making up to fate.
His irregular idea started a new trend on Youtube and from April until May there were more than a thousand videos uploaded as a part of this viral topic. The most shocking result was the number of viewers. To date it has reached 75 million views on Youtube.
Trying the best and worst places in my city
Most of us (about 82% - According to Pew Research) read customer ratings and reviews before buying something or going to a new place. But how reliable are these reviews in real life? We can read a couple of positive and very negative opinions from different people about the same place based on their experience. The fact that someone liked or didn’t like it doesn’t mean until you try it! This idea has started a new trend on Youtube.
Philip Solo, another creator made it popular on his channel first with restaurants, then hotels and even swimming pools. It quickly became very popular, because we already like reviews on Youtube. According to a research around 55% of people start with searching for a product on Google, then learn more by going to Youtube. In the videos we can see the actual look of the product or place we are interested in and as a bonus we get a third-party opinion about it as well. If we are lucky, it’s even true.
Anything you can carry, I will buy
Challenge videos are one of the users favourite contents for a long time now, this new trend has just put a twist on them. The first ambassador, who made them popular is MrBeast, a creator, who granted some lucky friends and family members a wild run in a store and promised to buy everything they can carry to the cash register without dropping.
These kinds of videos generated more than a thousand years of watchtime in two years. Their specialty is that they allow the consumers to see brands in a more attainable light rather than a traditional commercial.